Reshma Sohoni – CEO of Seedcamp gave a talk to students at Cambridge on Enterprise Tuesday. Her perspective was that on the whole startup costs had come down by a factor of 10 – especially in software ventures, because there was so much more open source available, many more tools, platforms and other forms of incubation.
For example – with infrastructure:
– Hosting - Amazon Web Services, Google App Engine, Cloud Computing in general
– Software, Design, Technology – Sun Startup, MSFT BizSpark, Open Source, Assembla.com, 99Designs, Creative Commons
– Office Space – Sun Startup, Silicon Roundabout (Moo), Work where you live
– Marketing – Learn SEO, Befriend the bloggers (Zemanta), Become an expert (Mobclix)
– Go virtual as long as possible and avoid office rent, furniture, and phone expenses
And a mindset that says – we need to control costs – be innovative and grow a business by being resourceful was the central message of Seedcamp.
So the examples included:
– Core team should include developers and business development
– Initial hires should be for equity + salary to cover rent and basic food
– Biz Dev and other advisors for equity not fees
– Product - Use your users to iterate and help build your product
– Rent instead of buy;
– Outsource what’s not core;
Her exception was with lawyers and accountants – which she she advocated getting good ones.
